Digital Marketing Strategist - Remote

Ensemble Travel Group is seeking a dynamic, innovative Digital Marketing Strategist to help our business transform the travel landscape and inspire new ways of thinking. You would oversee a majority of the marketing funnel for our organization, as this position is responsible for the development and management of B2B/B2C lead generation, retention, and growth marketing strategies across our North American business. The ideal candidate should be tech-savvy and analytics-driven, pairing their knowledge of front-end web development with their in-depth proficiencies of digital marketing best-practices to drive success.


This position carries out responsibilities in the following functional areas:

·      Lead the planning, implementation and management of B2B/B2C lead generation and retention strategies across the North American travel market

·      Drive the implementation of robust growth marketing strategies such as loyalty programs and personalized product development

·      Work with a variety of in/out-of-house and online/offline media types to build omni-channel, integrated campaigns around the above strategies

o  Including, but not limited to: Online, EMail, social media, print, SEO/SEM, PR and virtual event marketing

o  Responsibilities include, but not limited to: Development of marketing assets and landing pages

·      Develop personalized initiatives with team to guide travelers through their marketing journey while implementing testing methods to impact engagement

·      ID opportunities for growth and optimization against various stages in our marketing funnel by leveraging analytics, market intelligence and industry trends

·      Provide updated results, make recommendations and collaborate with team and relevant departments regarding marketing programs, channels, and strategies

·      Negotiate media buying and partnerships with various 3rd party stakeholders to establish well-aligned plans that deliver differentiated and data-driven results

Requirements

Requirements and Qualifications:

  • Expert knowledge of digital marketing tools, media platforms and strategies as well as best practices in their effective use
  • Proven track record in successful growth marketing initiatives selling B2B and/or B2C products and services
  • Prior strategic project management experience across multiple stakeholders
  • Strong HTML/CSS/XML web development skills applied to prior relevant, strategic digital experience
  • Proficient understanding of Adobe Creative Suite, Google Analytics and Adwords, CMS, Zoho/Salesforce/Hubspot or similar CRMs
  • Familiarity with EMail and landing page production tools like Constant Contact, Mailchimp and Webflow
  • Team player who excels working within a collaborative, cross-functional environment
  • Excellent written and oral communication skills for both internal and external audiences
  • Strong organizational skills with ability to effectively prioritize

Required Education and Experience:

  • 8+ years of growth marketing or digital marketing experience is required
  • 5 – 8 years of experience in external-facing roles working with clients, agencies or vendors is required
  • 5 – 8 years of front-end web development experience is required
  • 3 – 5 years of graphic design experience is preferred
  • Travel industry experience is an asset, but not required
  • Bachelor’s degree in marketing, business or related field is required

Ensemble Travel is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.