Digital Marketing Production and Automation Specialist - Remote
Ensemble Travel Group is seeking a Digital Production and Automation Specialist to join a growing team looking to transform the travel landscape. Within this role, you would be responsible for 2 main aspects of Ensemble Travel marketing: Production of our in-house ad programs, as well as marketing automation and optimization across our B2B/B2C marketing funnel. The ideal candidate should be innovative yet process-driven, pairing their knowledge of digital marketing best-practices with their in-depth proficiency of creative development to grow our business.
This position carries out responsibilities in the following functional areas:
- Drive the production of our in-house Digital Marketing programs for our annual North American ad network using XML/CSS/HTML/PHP
- Assist in asset development for social media platforms like Facebook or Instagram, our Member Portal, and various unique, strategic opportunities
- Includes static banners, landing pages, video assets, etc.
- Implement marketing automation strategies within our business and programs to meet business KPI objectives across our B2B2C journeys
- Execute A/B testing opportunities with our travel brand partners while optimizing these initiatives based on valuable insights identified or received
- Recommend new, innovative opportunities to improve the buying journey, helping provide increased value to our membership and their travelers
Requirements
Requirements and Qualifications:
- In-depth knowledge of digital marketing tools, media platforms and strategies as well as best practices in their effective use
- Proven track record in successful inbound marketing strategies selling B2B and/or B2C products and services
- Strong XML/CSS/HTML/PHP web development skills applied to prior relevant, strategic digital experience
- Proficient understanding of Adobe Creative Suite, Google Analytics and Adwords, CMS, Zoho/Salesforce/Hubspot or similar CRMs
- Familiarity with EMail and landing page production tools like Constant Contact, Mailchimp and Webflow
- Prior participation in strategic, omni-channel projects, with the ability to manage tracking and execution across multiple stakeholders
- Team player who excels working within a collaborative, cross-functional environment
- Excellent written and oral communication skills for both internal and external audiences
- Strong organizational skills with ability to effectively prioritize
Required Education and Experience:
- 4 – 5 years of strategic digital marketing experience is required
- 4 – 5 years of front-end web development experience is required
- 4 – 5 years of graphic design experience is required
- Experience in external-facing roles working with clients, agencies or vendors is preferred
- Travel industry experience is preferred, but not required
- Bachelor’s degree in marketing, business or related field is required
Ensemble Travel is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
