Digital Marketing Production and Automation Specialist - Remote

Ensemble Travel Group is seeking a Digital Production and Automation Specialist to join a growing team looking to transform the travel landscape. Within this role, you would be responsible for 2 main aspects of Ensemble Travel marketing: Production of our in-house ad programs, as well as marketing automation and optimization across our B2B/B2C marketing funnel. The ideal candidate should be innovative yet process-driven, pairing their knowledge of digital marketing best-practices with their in-depth proficiency of creative development to grow our business.


This position carries out responsibilities in the following functional areas:

  • Drive the production of our in-house Digital Marketing programs for our annual North American ad network using XML/CSS/HTML/PHP
  • Assist in asset development for social media platforms like Facebook or Instagram, our Member Portal, and various unique, strategic opportunities
  • Includes static banners, landing pages, video assets, etc.
  • Implement marketing automation strategies within our business and programs to meet business KPI objectives across our B2B2C journeys
  • Execute A/B testing opportunities with our travel brand partners while optimizing these initiatives based on valuable insights identified or received
  • Recommend new, innovative opportunities to improve the buying journey, helping provide increased value to our membership and their travelers 

Requirements

Requirements and Qualifications:

  • In-depth knowledge of digital marketing tools, media platforms and strategies as well as best practices in their effective use
  • Proven track record in successful inbound marketing strategies selling B2B and/or B2C products and services
  • Strong XML/CSS/HTML/PHP web development skills applied to prior relevant, strategic digital experience
  • Proficient understanding of Adobe Creative Suite, Google Analytics and Adwords, CMS, Zoho/Salesforce/Hubspot or similar CRMs
  • Familiarity with EMail and landing page production tools like Constant Contact, Mailchimp and Webflow
  • Prior participation in strategic, omni-channel projects, with the ability to manage tracking and execution across multiple stakeholders
  • Team player who excels working within a collaborative, cross-functional environment
  • Excellent written and oral communication skills for both internal and external audiences
  • Strong organizational skills with ability to effectively prioritize


Required Education and Experience:

  • 4 – 5 years of strategic digital marketing experience is required
  • 4 – 5 years of front-end web development experience is required
  • 4 – 5 years of graphic design experience is required
  • Experience in external-facing roles working with clients, agencies or vendors is preferred
  • Travel industry experience is preferred, but not required
  • Bachelor’s degree in marketing, business or related field is required